Here are Three Things You Have To Be Doing to See Success on Social Media in 2023
Reflect on Your Social Media Presence in the Last Year
Review ALL your social media platforms and do a full evaluation. What worked? What didn't work? Reflecting on your social media presence can show you what you should be doing more of to grow your business. Be sure that your page aligns with your mission and you're posting content within your content pillars. Consistently auditing your pages can help you better engage your audience and create a community.
Reevaluate and Revamp Your Social Media Strategy
Did you have a social media strategy last year? If not, your first step is to work on creating one. And, if you had one, you need to reevaluate it and make changes for the new year. A successful social media strategy will cover your goals, your target audience, your branding, your content pillars, and your mission statements. You need to be creating content that aligns with your strategy and is consistent to engage your audience and grow your business.
Focus Your Energy on Creating Original & Valuable Content
It is clear that followers are consistently engaging in content that is ORIGINAL and VALUABLE to them. This means you need to prioritize creating content that benefits your audience. Short form video content is still trending in 2023 with less of an emphasis on trends and more on original content. Think of advice you can give, insights you can provide, and more ways to build a community to grow your audience.
Contact Zoe Frantz Designs to grow your business with social media marketing in 2023.
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