1. Increase in the popularity of storytelling
Short-form videos have grown in popularity in recent years and they are showing no signs of becoming out of style. In fact, TikTok and Instagram Reels will see their most growth in 2023. The reason this content has become so popular is due to STORYTELLING. Video content allows a brand or business to connect with their audience by telling a story.
In addition to short-form video content, carousel posts on Instagram are showing an increase in engagement once again. With up to ten slides possible, carousels present the same opportunity to TELL A STORY. To be successful on social media in the new year, your brand needs to focus on telling engaging stories to build a community.
2. Growing demand of user-generated content
The start of the new year will continue the trend of humanizing a brand through user-generated content. User-generated content is any form of content, such as images, videos, text, testimonials, and audio, that has been posted by users on online platforms. Businesses should continue to incorporate user-generated content into their social media strategies for a more authentic image.
3. Use of social media as a search engine
The big prediction for social media trends in 2023 is that apps such as Instagram and TikTok will begin to eat into Google’s core search engine. Young people are turning more and more to Instagram and TikTok to search for a new restaurant, a fun night out, or the best new attraction.
Expectations are shifting as more and more young people come online today. Gen Z and younger audiences prefer more visually rich forms of content, which could suggest them starting their search journey on social media versus Google. With that said, it’s no longer optional for your business to have a social media presence if you want to remain relevant.
4. Producing original and valuable content
It is clear that followers are consistently engaging in content that is ORIGINAL and VALUABLE to them. This means that in order to succeed in social media, your brand needs to prioritize creating content that benefits your audience. Short-form video content is still trending in 2023 with less of an emphasis on trends and more on original content.
Videos aren’t the only way to tell a story, though. Use carousel posts in Instagram and Facebook, blog writing for your website, or infographics on Instagram to share helpful information with your audience. This original content will help your brand stand out from the normal social media noise. Think of advice you can give, insights you can provide, and more ways to build a community to grow your audience.
5. IMPLEMENTING A STRATEGY!!
If you’re still posting randomly in 2023, you’re missing out on what social media can do for your business. Social media is a marketing tool that, when used properly, can grow a business. The key to a successful social media in the new year is STRATEGY. An intentional social media strategy will cover your goals, your target audience, your branding, your content pillars, and your mission statements. You need to create a plan that produces content aligning with your strategy in order to engage your audience and grow your business.
Feeling a bit lost in your social media strategy for the new year? Schedule a complimentary call with Zoe Frantz Designs to learn how we can take your social media to the next level in 2023.
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