Pinterest is the #1 visual search engine and your company needs to be posting on it for exposure.
The popular social media platform Pinterest is a visual discovery search engine where users can find inspiration and ideas for their interests. The content posted is shown through Pins, which are saved to general categories called Boards.
A Pinterest business account allows a business to gain access to Pinterest benefits that are not otherwise available. This creates new opportunities for your online presence. Continue reading to learn about the benefits to having your business on Pinterest and how to capitalize on the platform.
Pinterest is a Search Engine
While Pinterest is categorized as a social media platform, it’s actually a search engine for images. Type a term into the search bar and images with content appear related to the query. A user is given the best results in the form of pins and boards for the keyword searched.
Posting on Pinterest allows your business to appear in search results, which can be extremely lucrative to a business. In order to appear in search results on Pinterest, your business needs to create original content in the form of pins and organize them properly through boards on your profile. By properly optimizing your pins, you can get new leads and reach the people who are looking for exactly what you’re offering.
Drives Traffic to Your Site
Pinterest, as a visual search engine, is able to drive massive amounts of traffic to your website through inbound links. Every pin posted includes a link, so users can easily be led to your business. Posting regularly on Pinterest and optimizing the content allows your pins to be shown to users, which increases the amount of visitors you can bring to your website.
The referral traffic from Pinterest is higher than most social media platforms. Engagement relies on good content that has been optimized. Pinterest is a visual medium, so to get your audience interested in checking out your website, make sure you're creating high quality visuals.
Insane Amount of Engagement
The Pinterest community is happy to simply find and share things on their profile. This is great for your business! Content for your business is more likely to be seen, promoted, and even go viral. Engagement is high on Pinterest, which establishes a community, creates a strong bond with customers, and turns potential leads into customers.
Increase in Sales
Every pin includes a link, which makes it easy to lead users back to the source of the image, or your website. Posting images on Pinterest with optimized captions increases the amount of visitors that will visit your website. Visitors from Pinterest are more likely to convert leads or sales faster than any other social media.
Ultimately, Pinterest helps to reduce the number of steps from discovery to conversion, making it easier for people to get straight to the top.
It can be helpful to think of Pinterest as a big, visual search engine, instead of a social media platform. Businesses can use Pinterest during the research phase of planning, as inspiration for content, and to drive sales. It can take a bit of time to set up your Pinterest and become popular, but once you become familiar with the platform, it’s smooth sailing.
Feeling overwhelmed at the idea of adding another social media platform to your plate? Let me help you out! Get in contact with Zoe Frantz Designs for a complimentary call to learn how we can help you grow your business through Pinterest.
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